Corporate Blogging

Finally...the diploma

2006-12-26T21:50:00.007+01:00

Already a year has passed since I finished my thesis about 'Corporate Blogging'. I didn't get any response since then. Finally, I got my diploma at the beginning of December '06 from the University of Zurich - also included was a grade for this paper...I got a 5.5. I didn't expect such a good one ;)
I still think there would be much more to do in the paper in its current version. Today, I would include much more about Web 2.0, would change some of my questions in the practical part and would also try to get a better picture about the people who participated.
A very interesting research topic would also be to investigate the role of political blogs in campaigns around the world.

I'd be pleased to have some critics from you! Hope the paper helps to some who are writing about similar topics (I still get some feedback or questions from time to time to my blog or to corporate blogging in general - I'm always glad to help!).

You can download the paper HERE (it's in german)
Update 040107: Unfortunately there's an hourly download limit on this page. I could also email it to you if you'd be interested.
Update 230311: Updated the link again after some complaints... :)

Abstract about the paper

2006-04-23T08:38:00.000+02:00

My institut published here my abstract of the paper recently. I still don't have any critics or a grade though (only know that I passed)...

Literature about Blogging

2005-12-15T15:10:00.000+01:00

I still didn't find the time to publish some first results of my thesis. Hope I can publish the whole paper within the next weeks (after my Prof gave me a feedback)...

Meanwhile, I looked through some blogs which I subscribed on Bloglines. The blogosphere is moving so fast, that I already think my thesis is out-of-date...

I like the list from Tim Fischer of a first draft of his bibliography he used for his PhD even though it's a bit old.
I think it's interesting for future works to see what bibliography was used in earlier papers. Especially when you write a thesis about it... ;-)
Please look also on earlier links to lists about blogging: here and here...and also on the left...

Hope these lists and the following bibliography can help someone to have it easier in writing a paper about blogging:

Alphonso, D./Pahl, K. (2004): Blogs! Fünfzehn Blogger über Text und Form im Internet - und warum sie das Netz übernehmen werden, Berlin 2004

Angeles, M. (2003): K-Logging: Supporting KM with Web Logs, in: http://www.libraryjournal.com/article/CA286642.html, 15.11.2005, o.S.

Bauhoff, J. (2004): What's new?, in: http://www.onlinejournalismus.de/forschung/history.php, 15.11.2005, o.S.

Berkman, R. (2004): The Skeptical Business Searcher: The Information Advisor’s Guide to Evaluating Web Data, Sites, and Sources, Medford 2004

Carl, R.C. (2003): Bloggers and their Blogs: A Depiction of the Users and Uses of Weblogs on the World Wide Web (unveröff. Masterarbeit Georgetown Univ. Washington DC 2003)

Cass, J./Turcotte, S./Munroe, K. (2005): Corporate Blogging: Is it Worth the Hype?, in:
http://www.backbonemedia.com/blogsurvey/blogsurvey2005.pdf, 15.11.2005, S. 1-70

Copeland, H. (2005): Blog Reader Survey, in:
http://www.blogads.com/survey/2005_blog_reader_survey.html, 15.11.2005, o.S.

Cords, L.C. (2005): Reality Surfing - sieben fischerAppelt-Thesen über Weblogs,
Frühwarnsysteme und Kommunikation, in: http://www.prportal.de/?article=10-01-05-635432, 10.07.2005, S. 1-3

Dafermos, G.N. (2003): Blogging the Market. How Weblogs are Turning Corporate Machines into Real Conversations, in: http://opensource.mit.edu/papers/dafermos3.pdf, 15.11.2005, S. 1-93

Dahle, S./Hässler, R.D. (1996): Issue-Monitoring. Voraussetzungen für eine erfolgreiche PRArbeit, in: PR Forum 2(1996)3, S. 27-29

Doctorow et. al. (2002): Essential Blogging, Sebastpol 2002

Drezner, D.W./Farrell, H. (2004): The Power and Politics of Blogs, in:
http://www.utsc.utoronto.ca/~farrell/blogpaperfinal.pdf, 15.11.2005, S. 1-27

Eisenegger, M. (2005): Blogomanie und Blogophobie. Zur Überschätzung des Internets als Quelle organisationaler Umfeldgefährdungen, in: www.ikp.uni-bonn.de/ZfKM/dgpuk/Weblogs_Eisenegger.pdf, 15.11.2005, S. 1-18

Fischer, T. (2004): Corporate Blogs - Seifenblase oder Bereicherung?, in:
http://www.diegegenwart.de/ausgabe40/corporateblogs.htm, 15.11.2005, o.S.

Godwin-Jones, R. (2003): Emerging Technologies. Blogs and Wikis: Environments for Online Collaboration, in: Language Learning and Technology 7(2003)2, S. 12-16

Gumbrecht, M. (2004): Blogs as "Protected Space", in:
http://www.blogpulse.com/papers/www2004gumbrecht.pdf, 15.11.2005, o.S.

Häfliger, B. (2005a): Business Weblogs. Das neue Leitinstrument der
Unternehmenskommunikation!?, in: http://www.zprg.ch/files/Referat_von_Benno_Haefliger2390.pdf, 15.11.2005, S. 1-30

Häfliger, B. (2005b): Business-WebLogs, in:
http://www.zprg.ch/files/PowerpointPraesentation__im_PDF2388.pdf, 15.11.2005, S. 1-22

Halavais, A. (2002): Blogs and the "Social Weather", in: http://hochan.net/doc/Blogs_and_the_Social_Weather.pdf, 15.11.2005, S. 1-10

Henning, J. (2003): The Blogging Iceberg, in: http://www.perseus.com/blogsurvey/iceberg.html, 15.11.2005, o.S.

Henning-Thurau, T./Walsh, G. (2003): Electronic Word-of-Mouth: Motives for and
Consequences of Reading Customer Articulations on the Internet, in: International Journal of Electronic Commerce 8(2003/2004)2, S. 51-74

Herring, S.C. et. al. (2004): Bridging the Gap: A Genre Analysis of Weblogs, in:
www.ics.uci.edu/~jpd/classes/ics234cw04/herring.pdf, 15.11.2005, S. 1-11

Horton, J.H. (2003): Marketing and Blogs: What Works, in: http://www.onlinepr.
com/Holding/MarketingandBlogs-WhatWorks.pdf, 15.11.2005, S. 1-9

Jüch, C./Stobbe, A. (2005): Blogs: Ein neues Zaubermittel der
Unternehmenskommunikation?, in: Economics. Digitale Ökonomie und struktureller
Wandel 53(2005)August, S. 1-8

Kirkpatrick, D./Roth, D./Ryan, O. (2005): Why There’s No Escaping the Blog, in: Fortune
Magazine Nr.151, 24. Januar 2005, S.64

Koch, M.C./Haarland, A. (2004): Generation Blogger, Bonn 2004

Kumar, R. et. al. (2003): On the Bursty Evolution of Blogspace, in:
http://www.almaden.ibm.com/webfountain/resources/bursty_blog.pdf, 15.11.2005, S. 1-9

Lehel, V./Matthes, F. (2003): Weblogs als ein innovatives Instrument des betrieblichen
Wissensmanagements, in: Szwillus, G./Ziegler, J. (Hrsg.): Mensch und Computer 2003:
Interaktion in Bewegung, Stuttgart 2003, S. 229-238

Li, C. (2004): Blogging: Bubble or Big Deal? When and How Businesses Should Use Blogs, in: http://www.forrester.com/Research/Document/0,7211,35000,00.html,
15.11.2005, S. 1-18

Lyons, D. (2005): Attack of the Blogs, in: Forbes Magazine 128(2005)November, o.S.

Miller, R. (2003): Blogging for Business, in: EContent 26(2003)10, S. 30

Mitchell, R. (2004): The New Companies On The Blog, in: Financial Times o.Nr., 22.
Dezember 2004, S. 11

Mortensen, T./Walker, J. (2002): Blogging Thoughts: Personal Publication as an Online
Research Tool, in: http://www.intermedia.uio.no/konferanser/skikt-
02/docs/Researching_ICTs_in_context-Ch11-Mortensen-Walker.pdf, 15.11.2005,
S. 249-279

Möller, E. (2005): Die heimliche Medienrevolution. Wie Weblogs, Wikis und freie Software die Welt verändern, Hannover 2005

Murray, M./Talbot, P./Blackshaw, P. (2005): Trust "Media". How Real People are Finally
Being Heard, in: http://www.edelman.com/image/insights/content/ISwp_TrustMEdia_FINAL-2.pdf, 15.11.2005, S. 1-22

o.V. (2003): Golden blogs. Blogging, to the horror of some, is trying to go commercial, in:
The Economist Nr. 33, 14. August 2003, S. 2

Olbertz, D. (2004): Das Blog-Buch: Weblogs für Einsteiger und Profis, München 2004

Perez, J.C. (2004): Google Sees Benefits in Corporate Blogging, in:
http://www.infoworld.com/article/04/11/18/HNgooglecorpblog_1.html, 15.11.2005, o.S.

Pleil, T. (2004): Meinungen machen im Internet? Personal Web Publishing und Online-PR, in: PR-Guide. 09(2004)September, S. 1-15

Pleil, T. (2005): Blogging: PR zwischen Euphorie und Ignoranz, in:
http://www.diegegenwart.de/ausgabe40/euphorie.htm, 15.11.2005, o.S.

Przepiorka, S. (2003): Weblogs und deren technische Umsetzung, in:
http://www.tzwaen.com/publikationen/diplomarbeit/diplomarbeit-weblogs.pdf,
15.11.2005, S. 1-12

Rabe, T. (2004): Vertrauen ist gut, Kontrolle ist besser, in:
http://www.onlinejournalismus.de/forschung/weblogs_von_journalisten_haupt1.php,
17.07.2005, S. 1-2

Radzikowska, M. (2003): Conversation by Blog: Expanding Personal Technology into the Academic Community, Alberta 2003 (unveröff. Masterarbeit Univ. Alberta 2003)

Rainie, L. (2005): The State of Blogging, in: http://www.pewinternet.org/pdfs/PIP_blogging_data.pdf, 15.11.2005, S. 1-4

Reichardt, R./Harder, G. (2005): Weblogs: Their Use and Application in Science and
Technology Libraries, in: Science & Technology Libraries 25(2005)3, S. 105-116

Röll, M. (2005): Corporate E-Learning mit Weblogs und RSS, in: Hohenstein, A./Wilbers, K. (Hrsg.): Handbuch E-Learning, Köln 2005, S. 1-20

Rosen, E. (2000): The Anatomy of Buzz: How to Create Word-of-Mouth Marketing, New
York 2000

Roush, W. (2005): Digerati Debate the Wisdom of Product Placement in Blogs, in:
Technology Review 5(2005)Juli, o.S.

Schotzger, E. (2005): Blogs bei CEO’s immer beliebter, in:
http://www.pressetext.ch/pte.mc?pte=051117009, 17.11.2005, o.S.

Scott, D.M. (2005): Big Business Blogging, in: Econtent 28(2005)3, S. 1-2

Shaw, R. (2005): Blogs. The latest tool in Corporate Arsenals, in: Investor's Business Daily o.Nr., 15. April 2005, o.S.

Sifry, D. (2005): State of the Blogosphere, in:
http://www.sifry.com/alerts/archives/000343.html, 15.11.2005, o.S.

Smith, S. (2005): In Search of the Blog Economy, in: Econtent 28(2005)1/2, S. 1-4

Stuber, L. (2004): Suchmaschinen-Marketing. Direct Marketing im Internet, Zürich 2004

Thommen, J.P. (2002): Betriebswirtschaftslehre, 5.Aufl., Zürich 2002

Torio, J. (2005): Blogs. A Global Conversation, New York 2005 (unveröff. Masterarbeit
Univ. New York at Stony Brook 2005)

Wacka, F. (o.J.): Beginners' Guide to Corporate Blogging, in:
http://www.corporateblogging.info/basics/corporatebloggingprimer.pdf, 15.11.2005,
S. 1-16

Wagner, C. (2005): Supporting Knowledge Management in Organizations with
Conversational Technologies: Discussion Forums, Weblogs, and Wikis, in: Journal of
Database Management 16(2005)2, S.1-8

Walther, T./Krasselt, M. (2005): Corporate Blogging. Chancen für den Dialog, in:
www.bbdo.de/de/home/studien.download.Par.0035.Link1Download.File1Title.pdf,
15.11.2005, S. 1-48

White, M. (2004): Intranets – Moving From Information to Knowledge. The Role of Blogs
and Wikis, in: www.intranetfocus.com/technology/CroInfo2004.pdf, 15.11.2005, S. 1-6

Wichmann, T. (2004): Weblogs in Marketing und PR: Konzepte, Potenziale und
Herausforderungen, Berlin 2004

Williams, J.B./Jacobs J. (2004): Exploring the use of blogs as learning spaces in the higher education sector, in: Australasian Journal of Educational Technology 20(2004)2,
S. 232-247

Wittenbrink, H. (2005): Newsfeeds mit RSS und Atom, Bonn 2005
Zerfass, A. (2004): Meinungsmacher im Internet. Weblogs und Peer-to-Peer-Dienste als
Herausforderungen für die PR, in: www.zerfass.de/Zerfass-Meinungsmacher-0604.pdf,
15.11.2005, S. 1-9

Zerfass, A. (2005): Corporate Weblogs: Einsatzmöglichkeiten und Herausforderungen, in: http://www.zerfass.de/CorporateBlogs-AZ-270105.pdf, 15.11.2005, S. 1-9

Zerfass, A./Bölter, D. (2005): Die neuen Meinungsmacher. Weblogs als Herausforderung für Kampagnen, Marketing, PR und Medien, Graz 2005

Zerfass, A./Sandhu, S. (2005): Virtuelle Authentizität. Die Nutzung von Weblogs als
Kommunikationsinstrument für das Top-Management, in: http://www.ikp.unibonn.
de/ZfKM/dgpuk/2005_DGPuK_Bonn_Weblogs_Zerfass_Sandhu_final.pdf,
15.11.2005, o.S.

Thesis about Corporate Blogging finished

2005-12-03T13:15:00.000+01:00

Finally, I finished my thesis about Corporate Blogging!! - No posts during the previous weeks because of last-minute-stress to bring it to an end...

I still have some things I'd like to improve and there are many more sources to consider. The field is so active at the moment that there are new articles or studies every week...
I had to stop reading my Bloglines-Blogs beginning of November to concentrate on the sources I had - no considerations of any sources after this date...

Zerfass & Bölter's Meinungsmacher-book helped me a lot bringing my thoughts in order at the end (and also seeing in which directions I could have written more in my thesis). The whole aspect of trust in the online-communication was not considered, even though I wrote (together with others) a semester work about it lately. Also the more macro-view on social software and the whole discussion about Web 2.0 was not considered, even though very interesting! Still, these aspects should be taken into consideration in a study about the blogosphere in general and not in a thesis about blogging for companies.

I'll show some results of the online-survey on this page within the next days - the thesis will be sent out to the people who were interested after the review of my prof.

Kritische Stimme zu Corporate Blogging

2005-11-08T19:54:00.000+01:00

Die Literatur zum Thema Corporate Blogging ist nach unzähligen Artikeln und Büchern die ich zum Thema gelesen habe, praktisch ohne Ausnahme positiv gewertet. Dementsprechend ist auch meine Arbeit (und meine eigene Einstellung) von einer sehr positiven Sicht bezüglich Corporate Blogging geprägt.

Die von einem Mitarbeiter meines früheren Arbeitgebers, des Forschunginstituts fög, publizierte PowerPoint-Präsentation zeigt nun eine kritischere Sichtweise auf, inwiefern der Weblog-Hype bezüglich der Nutzung für Firmen relativiert werden sollte.

Interessante Punkte, wobei die Auseinandersetzung einerseits zu marginal mit dem nach meiner Meinung nach wichtigsten Punkt der Kundenbindung und Kundenneugewinnung eingeht. Andererseits beruhen einige Argumentationen auf offensichtlichen und für Blogger klaren Punkten wie dem Glaubwürdigkeitsproblem oder den Folgeproblemen der Dialogkommunikation.

Derzeit bin ich an der Auswertung der Online-Befragung und habe diese aus dem Netz genommen - werde erste Ergebnisse in den nächsten Tagen publizieren...

Die neuen Meinungsmacher

2005-11-01T10:00:00.000+01:00

Hab gerade das Buch von Zerfass und Bölter (fast) fertiggelesen - teilweise etwas wirr aufgebaut, aber grundsätlich um einiges besser als was ich voraussichtlich mit meiner Diplomarbeit hinbringen werde!
Die Literaturangaben (ca.120 an der Zahl) wären zu Beginn meiner Arbeit genial gewesen, obwohl einige (wenige) Literaturangaben nur bedingt als wissenschaftlich angesehen werden können... Die Online verfügbaren Quellen sind übrigens hier zu finden.

Ansonsten finde ich noch einige andere Dinge erwähnenswert, die in der letzten Zeit publiziert wurden: Einerseits ist dies ein Artikel von der New York Times über brands, blogs and business buzz, dann die Edelman-Studie, die vor einiger Zeit rauskam (ich hatte erst jetzt die Zeit sie ein wenig genauer zu betrachten) und auch den Vergleich von NevOn zwischen den Blog-Artikeln in Forbes und BusinessWeek

Top 100 Business Blogs #2

2005-10-25T11:27:00.000+02:00

Nachdem ich mich ein wenig näher der erwähnten Liste der 100 wichtigsten Blogs im deutschsprachigen Gebiet auseinandergesetzt habe, frage ich mich effektiv, was da gemacht wurde...

Ich hab mir mal die letzten 11 aufgeführten Ränge (90-100) näher betrachtet und auf Blogstats die Verlinkung bis September überprüft:

100: 1 Verweis in 1 Quelle
99: 4 Verweise in 3 Quellen
98: 1 Verweis in 1 Quelle
97: 1 Verweis in 1 Quelle
96: 1 Verweis in 1 Quelle
95: 1 Verweis in 1 Quelle
94: 4 Verweise in 2 Quellen
93: 2 Verweise in 1 Quelle
92: 2 Verweise in 1 Quelle
91: 3 Verweise in 1 Quelle
90: 18 Verweise in 1 Quelle

Hab ich da etwas falsch verstanden bei der Vorgehensweise der Verlinkungsdichte oder können über Blogstats weitere Funktionen aufgerufen werden?? Falls nicht macht diese Rangverteilung wenig Sinn...! Gibts Erklärungen oder muss ich mich der Meinung von Industrial Technology and Witchcraft, dem Erstplatzierten der Liste, anschliessen?

PS: die Diskussion wird, wie auf Technorati gesehen werden kann, immer heftiger geführt - schon 101 Links - effektiv gute PR!

Top 100 Business Blogs

2005-10-23T14:52:00.000+02:00

Bin gerade bei einer Google-Suche auf diese Adresse der Top 100 Business Blogs aus dem deutschsprachigen Gebiet gestossen.
Bei der Analyse, die von Econcon und Ketchum durchgeführt wurde, wurde über Blogstats die Verlinkungsdichte verschiedener Business Blogs betrachtet.
Da ich jetzt gerade an den Fallbeispielen externer Corporate Blogs schreibe, kommt mir die Liste gelegen! Muss sie mal auf CH-Blogs durchstöbern - hab beim kurzen überfliegen Namics auf Platz 53 entdeckt...hoffe aber es nat noch einige mehr...

Huch, da scheint der erste Platz mit den Industrial Technology and Witchcraft etwas fehlbesetzt zu sein - ich nehme an, dass die Intention von Econcon und Ketchum eher ne andere war, als dass eine Diskussion über deren Glaubwürdigkeit vom besten 'Business'-Blog im deutschsprachigen Raum angezettelt wird...peinlich!

Sifry's Blogging report

2005-10-18T16:31:00.000+02:00

I believe Sifry's report about the state of blogging is right now the most accurant proximity to get about an idea how many blogs are out there. After a report in August and the one before in March, Sifry published yet another report yesterday.
The summary:

• As of October 2005, Technorati is now tracking 19.6 Million weblogs
• The total number of weblogs tracked continues to double about every 5 months
• The blogosphere is now over 30 times as big as it was 3 years ago, with no signs of letup in growth
• About 70,000 new weblogs are created every day
• About a new weblog is created each second
• 2% - 8% of new weblogs per day are fake or spam weblogs
• Between 700,000 and 1.3 Million posts are made each day
• About 33,000 posts are created per hour, or 9.2 posts per second
• An additional 5.8% of posts (or about 50,000 posts/day) seen each day are from spam or fake blogs, on average

I already need to update my thesis again - incredible how fast it's changing. Absolutely great would be an overview of the different kind of blogs - I don't think that the current categorizations (which I also use in my thesis) are accurate anymore due to the fast changing of the blogosphere...anybody out there keen to make a thesis about it?

Chocolate and books

2005-10-13T17:39:00.000+02:00

With lots of chocolate in reach, a little burn-out-effect from writing every day (incl.Sundays) and a little disappointment about the quite uninteresting Switzerland-Ireland football game yesterday, I'm still about to revise my thesis.
My productivity is quite low at the moment - hope there's more motivation tomorrow after juggling later today...

Blogs swamp the world: Survey in the UK // Eypocard

2005-10-07T17:52:00.000+02:00

The Guardian from the UK released an article about young people blogging in the UK today.

They use the internet on average 8h/week mainly for online communities, messaging services or email, which is quite a lot, but not that surprising.
What IS surprising: One third of them also said they have their own blogs or webpages!

The survey was a controlled quota sample of 580 people aged between 14 and 21 on September 16-17 and the interviews were conducted face-to-face in 36 randomly selected areas in the UK. The survey was done by ICM.
Seems to be greatly done...

For the rest, I can only add the comment from 'The angel blog':

>One thing is certainly true. If the Guardian is anything like right,
>there are going to be an awful lot of blogs out there.

Zusatz: Hab grad die Eypocard-Story von BloggingTom ein wenig nachgelesen - spannend dass wir auch mal so nen Fall in der Schweiz haben. Tragisch wie von der Firma damit umgegangen wird. Gut dass Blogs durch die starke Verlinkung die Google-Suchkriterien beeinflussen, um Leute darauf aufmerksam machen zu können, dass die Firma nicht ganz saubere Geschäftspraktiken nachverfolgt...! Tolle Recherche von BloggingTom!

Overview on Blogs

2005-10-06T10:39:00.000+02:00

I just found this German overview about books, web ressources and studies connected with blogs. I didn't even know all of them and I definitely have to take another title on the left side listing all 'finished theses' I found until now.

My online-survey is a bit stucked right now - I didn't write out any emails during the last days because I'm about to revise my thesis...quite hard a task...I already thought of posting a first part on this page to get feedbacks from my readers...

Blogging means business

2005-10-04T17:58:00.000+02:00

Die IBM-Mitarbeiter Harriet Pearson (Chief Privacy Officer and Vice President for Corporate Affairs) und Willy Chiu (Vice President of IBM's High Performance On Demand Solutions Group) diskutieren in einer sehr interessanten und informativen audiovisuellen Präsentation über Blogs für Firmen.
NevOn hat einige Highlights herausgehoben und ich habe noch einige Angaben ergänzt:

- Es hat derzeit zwischen 12 und 14'000 aktive Blogger unter den Mitarbeitern
- Die Blogger kommen aus 70-73 verschiedenen Ländern
- Es gibt 2'800 Mitarbeiter, die intern bloggen (Mr.Chiu spricht gar von 12'000, die im internen 'Blog Central' eingeschrieben sind)
- Während dem letzten Jahr hat sich die Zahl der Blogger bei IBM vervierfacht

Interessanter Beitrag - ich habe mir heute auch noch die aktuelle Technorati-Studie angeschaut und in meine Arbeit integriert. Bei einer derzeitigen Anzahl von 19Mio erfasster Blogs und einem Wachstum von durchschnittlich 80'000 Blogs pro Tag im Juli dieses Jahres ist das zunehmende Interesse von Firmen nicht erstaunlich...

English-speakers: look on NevOn

Second feedback

2005-09-30T13:22:00.000+02:00

Thanks to all who participated so far! Still looking for more participants until the end of October!

Special thanks to Jack Vinson, Tom Murphy, Karl Long, Gary Potter, Sam Sugar and Ross for putting a link on their blogs for my survey!

I finished a very first version of my thesis now (60 pages) without including the results of the survey so far. I'll post an overview about the first results within the next 2 weeks...

Enjoy the weekend!

More participants & some papers

2005-09-25T18:04:00.000+02:00

...still sending out emails hoping for more participants for the survey... At least the response rate seems to be much higher than with sending out letters or with other kind of market research...

Just got this White Paper from Jürg Stuker from Namics a few days ago - a bit short, but interesting!

I also almost finished reading James Torio's Master thesis about blogging. Interesting is also the email exchange between him and gapingvoid.
First impression - I do have to admit - is not that good for a Master Thesis...especially the unclear sources for the literature and the sometimes needless digressions into topics which have nothing to do with what he wants to find out - by the way: It's also not really clear WHAT exactly he wants to find out - there are no theses given in the paper...- I could add some more things like the excessive use of pictures or the sometimes wired sources in his bibliography - but, hei, I first have to do something better! Always easy to criticise...

Update

2005-09-19T22:43:00.000+02:00

I just got the update for my survey. It's on THIS page now - unfortunately on a new one - I'll inform the bloggers who already wrote about this survey asap...

First feedback

2005-09-18T15:13:00.000+02:00

Thanks very much for all the feedbacks I got for the survey until now! Keep on participating and forwarding it!

I changed some things like the order of questions and some additional answer-functions in the survey. And I also added one more question which I consider as essential - so there are 11 now...I'll try to find out this last question for the persons who already participated on each person's webpage - it's about the marketing background - the survey should be updated today or tomorrow...

Even though I made a pretest with Befrager.de, there were still several things to change.
Special thanks to Steffen Büffel, Matt Galloway and Rich Pizor for their suggestions!

I'd also like to thank Beatrice Krause, Paul Chaney, Jörg Eugster, Thomas Pleil, Carlos Merigo, Ansgar Zerfaß, David Burn and Lee Odden for either publish it on their blog, forward it to other people or sending me suggestions for articles!!

Survey on Rogator

2005-09-14T22:04:00.000+02:00

I finally finished my survey on Rogator at the following adress: SURVEY and I'm searching now for participants.
Every day I write some emails to blogs which I think could be interesting and interested in this kind of surveys.

The survey only has 10 questions and it takes about 5min to fill it out.

By the way, I put together some interesting articles about corporate blogging together with some links for the company I'm working for (Nice Ventures) - probably something interesting as an overview for you as well:

Articles:
Fredrick Wacka, Communications Adviser and Blogger, Sweden
Beginners' Guide to Corporate Blogging
A short introduction in the external usage of weblogs for companies.

John Cass et.al., Backbonemedia, Inc., USA
Corporate Blogging: Is It Worth The Hype?
In-depth interviews and a survey with more than 70 bloggers from the corporate blogging world.

Susan Herring et.al., Indiana University, USA
Bridging the Gap: A Genre Analysis of Weblogs
Overview of the 'blogosphere' with a survey and a categorization on weblogs

George Dafermos, Company Consultant and Blogger, USA
Blogging the Market. How Weblogs are turning Corporate Machines into real Conversations
Current impact and spectrum of possible applications of weblogs in companies.

Claudia Jüch/Antje Stobbe, Deutsche Bank Research, Germany
Blogs: ein neues Zaubermittel der Unternehmenskommunikation?
Recommendations for companies who think about the implementation of internal or external corporate weblogs.

Martin White, Managing Director Intranet Focus Ltd., UK
Intranets - moving from information to knowledge. The role of blogs and wikis.
Discussion of the usage of weblogs as a support tool of internal knowledge management systems.

Vanda Lehel/Florian Matthes, TU München, Germany
Weblogs als ein innovatives Instrument des betrieblichen Wissensmanagements
Weblogs as a tool for the support of the internal knowledge management of organizations

Lee Rainie, PEW Internet & American Life Project, USA
The State of Blogging
Actual survey about the blog use and blog readership in the USA

Christian Wagner, City University of Hong Kong
Supporting Knowledge Management in Organizations with Conversational Technologies: Discussion Forums, Weblogs and Wikis
Comparison of several web technologies as a tool for the internal knowledge management.

Benno Häfliger, youngculture AG, Switzerland
Business-WebLogs
General overview of business weblogs and their application area for companies

Marion Richter, Proximity GmbH, Germany
Corporate Blogging. Chancen für den Dialog.
Interviews with some of the biggest companies in Germany and Switzerland and a huge survey of internet users in Germany about Corporate Blogging

Rick Murray et.al., Edelmann/Intelliseek, USA
Trust 'Media'. How Real People Are Finally Being Heard
Overview and guide for marketers & company stakeholders for corporate blogging

Ansgar Zerfass,
Meinungsmacher im Internet. Weblogs und Peer-to-Peer-Dienste als Herausforderungen für die PR
Challenges and applications for the corporate communication with weblogs

Links:
http://www.corporateblogging.info/europe/
Some interesting examples for corporate blogging in Europe

http://www.businessblogconsulting.com/
Information and examples for business blogs

http://www.thenewpr.com/wiki/pmwiki.php/Resources/
List of CEO's who blog

http://www.corporateblogging.info/
Guide to Corporate Blogging

http://trevorcook.typepad.com/weblog/
Information about corporate blogging with many links

http://www.micropersuasion.com/
Exploration of new technologies and their influence on marketing, media and pr

http://klauseck.typepad.com/prblogger/
German blog about weblogs and their connection to marketing

...see the blogrolls of these blogs for more inspiration...
Update: found some dead-links. Added the links on the left side of the webpage now...

Rogator No2

2005-09-08T22:37:00.000+02:00

Nach (fast) zwei Tag- und Nachtsessions Kampf mit dem Programm Rogator hab ichs nun doch noch hingebracht, die Befragung einigermassen nach meinen Vorstellungen zu kreieren. Es bleibt natürlich immer die Unsicherheit bei einer 5-minütigen Befragung (10 Fragen), ob auch alles relevante berücksichtigt wurde...

Die Studie von BackboneMedia hat irgendwie erstaunlich wenig Partizipienten in ihrer Befragung - mag an den 32 Fragen liegen, die zum Teil sehr spezifisch und ausführlich beantwortet werden müssen. Erschreckend, dass 500 Blogger angesprochen, 800 auf die Seite kamen und nur um die 70 jeweils die Fragen beantwortet haben...Wie war das nochmals mit meinem Ziel von 400 Partizipienten??

Da ich mir vor einigen Tagen einen iPod mini gekauft habe, werd ich mich nun auch ein wenig mehr mit dem immer stärker aufkommenden Podcasting beschäftigen. Hierzu gleich ein Artikel von Fredrick Wacka.

Online-Befragung #2

2005-09-04T11:17:00.000+02:00

Nach der Erstellung einer Liste möglicher Personen, die mir bei der Online-Befragung anhand eines Beitrags auf ihrem Blog helfen könnten, muss ich nun nochmals die Befragung überarbeiten und danach definitiv aufschalten. Hoffe inständig auf eine hohe Anzahl Partizipienten. Als Ziel setze ich dieselbe Anzahl, die Julia Habermann bei einer ähnlichen Untersuchung letztes Jahr erreicht hat - also ca.400 Personen.

Hab gerade eine ziemlich interessante Untersuchung über Corporate Blogging von John Cass gefunden bei der sieben Fragen an Corporate Blogger gestellt werden - durch Trackbacks und Kommentare kann man direkt die Antworten betrachten.
Ah...die ist auch auf TheNewPR/Wiki aufgeschaltet - Die Seite mit den CEO-Blogs (früher mal erwähnt) - sehr informativ!

Die Untersuchung von Backbonemedia, die erst vor wenigen Tagen herausgegeben wurde, beschreibt sehr interessant einige Fallbeispiele und deren Auswirkungen für die Firma. Zusammengefasst und ergänzt mit im White Paper enthaltener Grafik kann das Ganze im Blog von Backbonemedia nachgelesen werden

...und noch alles schön zusammengefasst auf einer Seite...

Online-Befragung

2005-08-28T12:49:00.000+02:00

Ist schon unglaublich was die Jamba-Mitarbeiter auf Spreeblick geboten haben (hatte mal Zeit es zu lesen)...Ziemlich bedenklich wie gedankenlos man an den Kommentar herangegangen ist...

Ein sehr spannender neuer Artikel der deutschen Bank wurde vor einigen Tagen auf der PR Blogger-Seite veröffentlicht: Deutsche Bank und Blog-Zaubermittel für die Unternehmenskommunikation. Das Ganze wurde über das Research-Center der deutschen Bank durchgeführt (Direktlink) - interessant, dass man sich da um dieses Thema bemüht - ein sehr informativer Artikel!

Weiter finde ich auch die neu herausgegebene Studie von News aktuell gemeinsam mit Mummert Communications über PR-Budgets und Kommunikationsstrategien überaus interessant, die ebenfalls auf PR Blogger aufgeschaltet wurde

Berlecon Studie

2005-08-18T19:35:00.000+02:00

Ich möchte noch rasch einige Worte über die Berlecon-Studie von Wichmann verlieren: Sie besticht durch einen super Aufbau und auch eine sehr gute Übersicht des Blogging-Phänomens in Deutschland. Etwas schade, dass die Schweiz und Österreich nicht miteinbezogen wurden ('Entwicklungsländer?'). Die haben noch nen Weblog, der allerdings auf den ersten Blick nicht so toll aussieht...
Und die Proximity-Studie find ich auch ziemlich spannend - Interessante neue Erkenntnisse gut zusammengefasst in einem übersichtlichen Rahmen mit Einbezug vieler Quellen.

Back from Finland

2005-08-11T09:32:00.000+02:00

Wieder zurück in der Schweiz nach genialen Ferien in Helsinki, Turku und Tampere sitze ich nun wieder mit einer Horde (mehr oder weniger) fleissigen HSG'lern in der Bibliothek...

Als Übersicht und damit ich wieder etwas ins Thema komme hab ich ein wenig auf der Übersichtsseite von Ari Paparo Dot Com geschmökert - der Outcome von solchen wilden Suchereien ist jedoch meist, dass ich auf einer persönlichen Page lande, auf der zwar schon mal kurz was von Corporate Blogging erwähnt wurde, was jedoch garantiert nicht erwähnenswert wäre...mühsam...

Eigentlich unglaublich motiviert nach den Ferien weiterzuschreiben, gehts heut irgendwie doch nicht so...

Und doch möchte ich gerne noch meinen Kommentar zu Benno Häfliger's Betrachtung zu Business Weblogs abgeben: Irgendwie scheint mir in diesen Artikel sehr wenig Arbeit gesteckt worden zu sein - die PowerPoint-Präsentation hingegen , die von ihm gehalten wurde, ist sehr interessant und zeigt einen guten Überblick über Weblogs aus Wirtschaftsperspektive. Etwas störend wiederum das Fehlen eines RSS-Feeds auf seinem Weblog...(zumindest Bloglines kann keinen finden...)

Back from Spain

2005-07-30T12:09:00.000+02:00

Zurück aus Spanien und schon wieder voll im Alltag des Arbeitens und des Schreibens für die Diplomarbeit...allerdings ja nur kurz bis es nächsten Mittwoch weiter nach Finnland geht ;-))

Derzeit versuche ich die von Krishnamurthy aufgestellte Kategorisierung etwas zu differenzieren (benutzt in diesem Artikel - kann leider den Originalartikel nicht finden), was sich durch die hohe Heterogenität der Blogosphäre nicht mal als sehr einfach herausstellt...Ich konnte bisher nur spärliche Kommentare zur Grafik finden.

Die Ursprünge von Weblogs sind ziemlich einheitlich in der Literatur auf Tim-Berners-Lee zurückzuführen, dem Begründer des WWW, wobei der Begriff 'web log' erstmals 1997 von Jorn Barger und die verkürzte Version 'blog' erstmals von Peter Merholz benutzt wurden (in etwa 10 Artikel einheitlich verwendet).

Befrager.de

2005-07-14T15:53:00.000+02:00

Warum eigentlich auch nicht mal auf Deutsch bloggen? Und ein wenig die deutsche/schweizerische/österreichische Bloggerszene unterstützen?

Nach einem längeren Kampf mit Rogator hab ichs vorläufig aufgegeben und auf Befrager.de umgestellt, einem kostenlosen Tool, das sehr einfach zu bedienen ist und eigentlich alle wichtigen Funktionen bietet eine anständige Befragung durchzuführen! Bin bisher ziemlich begeistert von diesem Tool! Bin etwas unsicher wie ich mein Ziel von mind.300 Leuten erreichen will...

Eine erste Testversion ist nun schon mal aufgeschaltet. Muss sich aber mit den Fragen noch wesentlich verbessern.

Ich habe derzeit gar nicht soviel Zeit auf verschiedenen Blogging-Seiten zu schnökern und hier gute Links zu präsentieren. Na ja...gehe ja Sonntags nach Barcelona und sollte daher sicherlich morgen und übermorgen noch ziemlich ran!!

Rogator

2005-07-12T17:28:00.000+02:00

Just got the access to the Rogator-Software from my department. A quite complex tool - especially because the content-button for some help doesn't seem to work in this version...just tried it out the whole morning...
There are interesting pages to add some gifs and also buttons on the web. Didn't expect them all to be for free.

Blogshares, a quite strange idea - my blog was already listed. But as Drezner/Farrell 2004, p.8, tells us: 'Links and page views are the currency of the blogosphere'...

Saturday-working

2005-07-09T10:39:00.000+02:00

Always the same place in the same university. Even though I know that there are better places to sit, I'm just a creature of habit and steer directly to the place I was last time...wired...I thought the only certain thing in life would be the changing...seems like I broke this rule - another uncertainty...

Found someone in Austria who's having the same idea as me. Uff, yet another one - According to the statistics and also to the stuff you find on the internet, there are not many people out there in Europe who are interested in writing scientific articles about blogging. But I think with the increasing interest of the media, scientific articles will grow as well (Most recent article about blogging on the NZZ Folio).
Interesting links they have on the NZZ-page: I like this discussion - seriousness meets fun: corporate- vs. personal blogging.

KYES and a good weekend!

fits to my blog-title...

2005-07-07T14:32:00.000+02:00

200 things - looks like quite randomly put together here - got 67 of them (if I counted correctly) - think sbd (or me) should publish 200 interesting things with less US-connection instead...interesting how you can evaluate a bit of the characteristic of the person ...

1. Bought everyone in the pub a drink
2. Swam with wild dolphins
3. Climbed a mountain
4. Taken a Ferrari for a test drive
5. Been inside the Great Pyramid
6. Held a tarantula.
7. Taken a candlelit bath with someone
8. Said ‘I love you’ and meant it
9. Hugged a tree
10. Done a striptease
11. Bungee jumped
12. Visited Paris
13. Watched a lightning storm at sea
14. Stayed up all night long, and watch the sun rise
15. Seen the Northern Lights
16. Gone to a huge sports game
17. Walked the stairs to the top of the leaning Tower of Pisa
18. Grown and eaten my own vegetables
19. Touched an iceberg
20. Slept under the stars
21. Changed a baby’s diaper
22. Taken a trip in a hot air balloon
23. Watched a meteor shower
24. Gotten drunk on champagne
25. Given more than you can afford to charity
26. Looked up at the night sky through a telescope
27. Had an uncontrollable giggling fit at the worst possible moment
28. Had a food fight
29. Bet on a winning horse (even if it was only $1)
30. Taken a sick day when I was not ill
31. Asked out a stranger
32. Had a snowball fight
33. Photocopied your bottom on the office photocopier
34. Screamed as loudly as you possibly can
35. Held a lamb
36. Enacted a favorite fantasy
37. Taken a midnight skinny dip
38. Taken an ice cold bath
39. Had a meaningful conversation with a beggar.
40. Seen a total eclipse. (Through one of those fourth grade cardboard “save your eyes” thingies…)
41. Ridden a roller coaster
42. Hit a home run
43. Fit three weeks miraculously into three days
44. Danced like a fool and not cared who was looking
45. Adopted an accent for an entire day
46. Visited the birthplace of your ancestors
47. Actually felt happy about your life, even for just a moment
48. Had two hard drives for your computer
49. Visited all 50 states (...easier with 26...)
50. Loved your job for all accounts
51. Taken care of someone who was shit faced
52. Had enough money to be truly satisfied (maybe now?)
53. Had amazing friends
54. Danced with a stranger in a foreign country
55. Watched wild whales
56. Stolen a sign
57. Backpacked in Europe (...America for Europeans...)
58. Taken a road-trip
59. Rock climbing
60. Lied to foreign government’s official in that country to avoid notice
61. Midnight walk on the beach
62. Sky diving
63. Visited Ireland
64. Been heartbroken longer then you were actually in love
65. In a restaurant, sat at a stranger’s table and had a meal with them
66. Visited Japan
67. Benchpressed your own weight
68. Milked a cow
69. Alphabetized your records (and CD’s and tapes and and and…)
70. Pretended to be a superhero
71. Sung karaoke
72. Lounged around in bed all day
73. Posed nude in front of strangers
74. Scuba diving
75. Got it on to “Let’s Get It On” by Marvin Gaye
76. Kissed in the rain
77. Played in the mud
78. Played in the rain
79. Gone to a drive-in theater
80. Done something you should regret, but don’t regret it.
81. Visited the Great Wall of China
82. Discovered that someone who’s not supposed to have known about your blog has discovered your blog
83. Dropped Windows in favor of something better
84. Started a business
85. Fallen in love and not had your heart broken
86. Toured ancient sites
87. Taken a martial arts class
88. Swordfought for the honor of a woman
89. Played D&D for more than 6 hours straight
90. Gotten married
91. Been in a movie
92. Crashed a party
93. Loved someone you shouldn’t have
94. Kissed someone so passionately it made them dizzy
95. Gotten divorced
96. Had sex at the office
97. Gone without food for 5 days
98. Made cookies from scratch
99. Won first prize in a costume contest
100. Ridden a gondola in Venice
101. Gotten a tattoo
102. Found that the texture of some materials can turn you on
103. Rafted the Snake River or any other river
104. Been on television news programs as an “expert”
105. Got flowers for no reason
106. Masturbated in a public place
107. Got so drunk you don’t remember anything
108. Been addicted to some form of illegal drug
109. Performed on stage
110. Been to Las Vegas
111. Recorded music
112. Eaten shark
113. Had a one-night stand
114. Gone to Thailand
115. Seen Siouxsie live
116. Bought a house
117. Been in a combat zone
118. Buried one/both of your parents
119. Shaved or waxed your pubic hair off
120. Been on a cruise ship
121. Spoken more than one language fluently
122. Gotten into a fight while attempting to defend someone
123. Bounced a check
124. Performed in Rocky Horror
125. Read - and understood - your credit report
126. Raised children
127. Recently bought and played with a favorite childhood toy
128. Followed your favorite band/singer on tour
129. Created and named your own constellation of stars
130. Taken an exotic bicycle tour in a foreign country
131. Found out something significant that your ancestors did
132. Called or written your Congress person
133. Picked up and moved to another city to just start over to be with the one you love
134. .…more than once? - More than thrice?
135. Walked the Golden Gate Bridge
136. Sang loudly in the car, and didn’t stop when you knew someone was looking
137. Had an abortion or your female partner did
138. Had plastic surgery
139. Survived an accident that you shouldn’t have survived.
140. Wrote articles for a large publication
141. Lost over 100 pounds
142. Held someone while they were having a flashback
143. Piloted an airplane
144. Petted a stingray
145. Broken someone’s heart
146. Helped an animal give birth
147. Been fired or laid off from a job
148. Won money on a T.V. game show
149. Broken a bone
150. Killed a human being
151. Gone on an African photo safari
152. Ridden a motorcycle
153. Driven any land vehicle at a speed of greater than 100mph
154. Had a body part of yours below the neck pierced
155. Fired a rifle, shotgun, or pistol
156. Eaten mushrooms that were gathered in the wild
157. Ridden a horse
158. Had major surgery
159. Had sex on a moving train
160. Had a snake as a pet
161. Hiked to the bottom of the Grand Canyon
162. Slept through an entire flight: takeoff, flight, and landing
163. Slept for more than 30 hours over the course of 48 hours
164. Visited more foreign countries than U.S. states (hmm...quickly possible in CH...)
165. Visited all 7 continents
166. Taken a canoe trip that lasted more than 2 days
167. Eaten kangaroo meat
168. Fallen in love at an ancient Mayan burial ground
169. Been a sperm or egg donor
170. Eaten sushi
171. Had your picture in the newspaper
172. Had 2 (or more) healthy romantic relationships for over a year in your lifetime.
173. Changed someone’s mind about something you care deeply about
174. Gotten someone fired for their actions
175. Gone back to school (...still...)
176. Parasailed
177. Changed your name
178. Petted a cockroach
179. Eaten fried green tomatoes
180. Read The Iliad (part of...)
181. Selected one “important” author who you missed in school, and read.
182. Dined in a restaurant and stolen silverware, plates, cups because your apartment needed them
183. …and gotten 86?ed from the restaurant because you did it so many times, they figured out it was you
184. Taught yourself an art from scratch
185. Killed and prepared an animal for eating
186. Apologized to someone years after inflicting the hurt
187. Skipped all your school reunions
188. Had sex with someone half your age or twice your age.
189. Been elected to public office
190. Written your own computer language
191. Thought to yourself that you’re living your dream
192. Had to put someone you love into hospice care
193. Built your own PC from parts
194. Sold your own artwork to someone who didn’t know you
195. Had a booth at a street fair
196. Dyed your hair
197. Been a DJ
198. Found out someone was going to dump you via LiveJournal
199. Written your own role playing game
200. Been arrested

future of media

2005-07-07T10:58:00.000+02:00

Hi there again!
Due to the good internet connection, I'm again in the library of the University of St.Gallen

I just found the future vision of Media 'till 2014 - interesting and nicely done!!

spreading the word

2005-07-06T13:03:00.000+02:00

More and more people in the library - vacation time - I can think of quite better places to go in summer - dreaming on memories long forgotten (already a year passed...;-( )
Back to reality: Just try to advertise my blog a bit with this, this, this and many more...
Uff...just looked at the Swiss Blogs and found this ...a heart-touching life story...

Hei, back to business!! - I've got about 40 pages full of citations of interesting articles/books now, but I didn't start writing yet - The 40 pages will hopefully bring about 20 pages written text - that means I have about 1/4 of my thesis in a first citation-version done!
I'm just about to organize an Online-survey as well for my thesis - But I'm still changing the questionnaire quite often, so it's not in a finished version yet...

Wow - that's interesting - students and profs writing about blogs in Germany - why are the Swiss universities not interested in this topic?? I'm studiying media science at the university of Zurich, but never heard about blogs before...
Hei, didn't know there's a swiss blog scene!! Interesting! See here and here

blogsandmore

2005-07-04T12:20:00.000+02:00

In the university again searching for good blog-articles/books, I found this recently added survey with more than 30'000 bloggers participating. Very interesting due to its different results in comparison to earlier studies (75% of blog readers are over 30 years old, 43% have incomes over $90,000, over 90% of readers read less than 15 blogs daily, only 8% were computer professionals, 72% have never read blogs via RSS ->discussion).
By the way, the best marketing-blogs are evaluated by marketingsherpa these days - worth a visit!
The Proximity-survey is also to mention - a good overview of the market situation in Germany.
Then the controversely discussed Berlecon-survey - in my opinion one of the best surveys available right now about marketing and blogs (Obwohl viel zu teuer und somit effektiv hauptsächlich ausgerichtet auf "dumme Marketing-, PR- und Werbeabteilungen, die unter dem dauernden Druck stehen, der Geschäftsführung neue, geile, marktpenetrative Ideen zu präsentieren" -> discussion)

no progress

2005-06-29T22:34:00.000+02:00

Instead of writing for my thesis, I travelled to the congress CARS in Berlin and was at the booth representing Force Dimension.
This weekend I'm going to the OpenAir St.Gallen, so again no time for my thesis - hope I'll have time next week...
I should present a first part during July to my professor...hope that works...

corporate blogging

2005-06-18T14:37:00.000+02:00

For me to remember and for you to see: Here are some interesting links for corporate blogging.
First of all: A list of CEO's who are actively blog (there are also 4 from CH!)
Then there's a quite funny event in Frankfurt: An Open Air Blogging Party
I also like the list of Business blogs from this page
Then there are two more pages to mention. First the PR-Blogger-page from Klaus Eck and then also the well-known page from Fredrick Waka.
Then there's also one pdf to recommend: beginners' guide to corporate blogging
The best research in direction of corporate blogging still have the databases from the universities of SG and ZH, but unfortunately you have to study in Switzerland for that... ;-))

Blogs als Marketinginstrument

2005-06-11T12:48:00.000+02:00

Jep I got it! Blogs as a marketing instrument is my topic for my thesis. Now I'm standing at the start of a looong summer in front of the computer.
I do not have a time schedule given by the departement so I can write as long as I want. I'll try to finish it anyway in about 5 months - so I still have some time to travel (Helsinki and Lissabon are planned - Africa most probably has to wait until next year)...
I'm very motivated right now and think that my topic is very interesting! I had to convince my Prof a bit, but I think he was not very up to date with blogs - will start writing next Tuesday...Monday working and hoping that I find more interested people in haptics - quite a small area of interest and hard to pick out the interested people - think that the robotics-sector from Japan could be a hot sector - have to try that out...

civilization

2005-06-05T22:03:00.000+02:00

Strange to think to have done something but at the end you've done nothing at all. Addiction can give you a feeling of wanting a lot, doing it and at the end you feel empty anyway. Wired feeling... I don't think I'm really badly addicted to gaming, but when I start a game I cannot stop anymore. So this weekend I wasted my time playing civilization instead of doing something for my diploma work...will do more tomorrow...

Hop o'my thumb

2005-06-05T01:10:00.000+02:00

Great a'capella band!! Nice evening with great people and a super atmosphere! A pity it was so short! I really have to meet more people in my old home-town...I miss the feeling of having someone at all times at my side...Meeting friends and going out substitutes this feeling a bit...

Almost forgot that I have a meeting with my prof next Thursday which is very important for my diploma work...I'll find out then if I can take this topic or not...

After business

2005-06-02T20:02:00.000+02:00

Just came back from my business travel (my first one...wow) with Force Dimension through some cities in Germany. Was interesting! Think I found a real good job during my last part of my studies...I'm almost definitely sure to write my diploma about blogs and marketing - if anybody out there knows anything (if there's anybody at all who is reading this blog).
A beautiful day...hope it'll stay like this for the next days...

Later in the evening

2005-05-30T23:29:00.000+02:00

Already late in the evening...still no idea for my diploma work...looks interesting to write about blogs, but what empirical study is possible which doesn't cost too much effort and where you can still achieve something...quite hard...have to do it 'till tomorrow afternoon...then my first 'business trip' will take place to Germany...excited about that...have to take my laptop with me and write a bit...hope the good ideas come while I'm sleeping today...wish me luck!

freedom

2005-05-27T21:49:00.000+02:00

Inwiefern kann man sich Freiheiten erlauben in Gesellschaften voller Regeln? Wievielen Regeln sind wir uns schon überhaupt nicht mehr bewusst und befolgen sie trotzdem jede Minute unseres Lebens? Wie wird man sich diesen Regeln wieder bewusst? Auch die Einstellungen spielen mit den Regeln Hand in Hand. Wie können Einstellungen geändert werden, wie werden sie einem bewusst gemacht? Erfahrung? Vielfalt im Wissen? Einstellungen spielen mit Stereotypen zusammen. Heuristiken denen wir uns nicht bewusst sind und doch jeden Tag leben. Einstellungen die wir über andere Leute, Tiere, Dinge, Herangehensweisen zur Vereinfachung unseres kognitiven Denkapparates haben (müssen?). Regeln die zum Teil befolgt, zum Teil aber auch bewusst gemacht und kritisch hinterfragt werden müssen.

Blogblogblogblgbgb.....

2005-05-23T22:43:00.000+02:00

Hello World!

I'm just about to begin a work about the connection between blogging and marketing - and I thought I might find someone out there who could help me?

Do you think firms can use blogs as a marketing instrument?
Do you know literature about this topic?
Any interesting studies about blog-using?

Thanks for any help!!